MCDONALD'S DISNEY VILLAGE
DISNEY VILLAGE FRANCE
Client:
McDonald's
Surf:
2 000m²
Cost:
4 000 000 euros
Mission:
Complete
Completion:
2005
This project, realized in collaboration with Bailey's, is the result of a research on the mix of two major icons: McDonald's and Disneyland. We worked to rethink the brand and the way they conceive their restaurants.
It styled as an Italian theater by using some of its rules of architecture, all the while jostling American habits: removal of counters, creation of a McCafé, well-researched decoration, loungers, wooden floor, playgrounds on the theme of Leonard Da Vinci.
This restaurant will be the point of departure of series of McDonald's Disney Village restaurant is still the most profitable in Europe.
McDonald's
Surf:
2 000m²
Cost:
4 000 000 euros
Mission:
Complete
Completion:
2005
This project, realized in collaboration with Bailey's, is the result of a research on the mix of two major icons: McDonald's and Disneyland. We worked to rethink the brand and the way they conceive their restaurants.
It styled as an Italian theater by using some of its rules of architecture, all the while jostling American habits: removal of counters, creation of a McCafé, well-researched decoration, loungers, wooden floor, playgrounds on the theme of Leonard Da Vinci.
This restaurant will be the point of departure of series of McDonald's Disney Village restaurant is still the most profitable in Europe.